A ‘comfort zone’ can be described as a place where we all ‘return to’ on a consistent basis, or a place that provides us with a sense of security because we can predict and control the outcome of many of our actions in that ‘zone’. It is a place in our minds where we find a sense of control and where the world immediately around us has a sense of order. This is a personal place that we design through our thoughts and habits.Business owners live in ‘comfort zones’ because every day that we report to work, we are confronted with challenges that have been created in the building of our businesses. Exiting a business requires that you step out of that comfort zone and develop new patterns of thought geared around your Exit.